We exist to entertain and we believe in entertainment as a force for good.
We create performance, content and event experiences that you never forget - at a time when audiences have never needed or expected more.
When John Lennon sang Imagine, when Tupac penned Changes and when Billie Eilish sings All The Good Girls Go To Hell, they believed in the power of their music to capture an audience, to make us think differently and to drive cultural change.
World Tour shares that same belief, bringing together a team of talented event professionals, sustainability leaders, brand experts and entrepreneurs to harness the unique ability of music and entertainment to draw an audience, create deep emotional connections and to inspire change.
At a time of upheaval - societal, political and environmental - we believe that music and entertainment has a vital role to play in bringing people together, uniting us all in a global vision of a climate positive future.
In 2020 we launched World Tour, a multi genre, eco conscious event series staged in the world’s most iconic cities. The inaugural events were due to be headlined by Miley Cyrus and Robbie Williams in Melbourne in March 2020, in aid of the Bushfire Relief Fund. These and the seven global events that followed were unfortunately cancelled due to COVID 19. But we’ve been busy in the meantime.
Today, we are building a raft of new entertainment properties – intimate one-off live shows, sustainable festivals, awards shows, documentaries, interactive livestreams and more.
We work with promoters, artists and global sporting rights holders, international brands, with innovators in technology, sustainability and ethical business – a brilliantly diverse collective, united by a common belief in entertainment as a force for good.
Over the past two decades, the team behind Apollo has worked alongside the likes of Formula 1, Universal Music, MTV, SKY and the world’s largest conservation organisation, WWF.
We’re a founder-led business with Chairman and CEO Paul Morrison and co-CEO Becky Artmonsky at the helm. Becky is an expert in the areas of entertainment, financing, and development of branded content funding models. Paul has pioneered creation of the sponsor-led, multi-artist, broadcast entertainment platforms, such as T in the Park and V Festival.
Together they have assembled a team of experts in the fields of talent engagement, sustainability, digital innovation, event production, content creation and partnership development.
Paul has pioneered creation of the brand sponsor-led, multi-artist, broadcast entertainment platforms, such as T in the Park and V Festival.
Becky is an expert in the areas of entertainment, financing and development of branded content funding models. Paul and Becky co-founded Apollo BC in December 2015.
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