Entertainment as a force for good

About Us

Apollo World Touring is an independently financed entertainment company. 

Working across a broad spectrum of categories from creative to investment, we create new entertainment platforms to disrupt the status quo across the sectors of music, live events, and broadcast series. 

In conjunction with ground-breaking delivery partners and distributor channels, we work to unite audiences around the world via engaging and immersive live experiences and evergreen digital content. 

We exist to entertain and believe that entertainment is a force for good. 

We are widely experienced with specialists in:
International Commercial Brand Partnership Sales | Entertainment Finance | Host City Stakeholder Management & Government Grant Applications | Promoter & Stakeholder Management | Live Broadcast Event Executive Production | Global Broadcast Rights-clearance with brand integration.

Our Partners

Apollo World Touring are partnered with some of the most credible music companies in the world, such as Westbrook Inc, Will Smith and Jada Pinkett-Smith’s own production company and CAA.

CAA represents Apollo World Touring and are supporting the project across their Music, TV, Motion Picture and Commercial Endorsements departments.

Our Platform

World Tour is a ground-breaking, global entertainment platform. The world’s first: multi-year; multi-artist; cross genre touring music phenomenon.  

Kicking off in 2020, we’re visiting: Melbourne, Montreal, Berlin, Milan, Seoul, Taipei, Osaka and Miami to bring the best of music and entertainment to the world’s most iconic city-centre locations. And this is just the start - we intend to grow our global reach to more cities year on year. 

Beyond the live experience, we’ll be capturing content for broadcast across a range of channels; from social platforms and telco partners, to longer form content with the potential to distribute in and out of home.

Latest News

Music Week

Jan 15, 2020

Apollo World Touring and Westbrook Inc. Plot Multi-Genre Global Concert Series

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Billboard

Jan 14, 2020

Will & Jada Pinkett Smith to Produce World Tour With Music's Biggest Names & The First Performer Is...

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Our Team

Paul Morrison
Co-Founder


Paul has pioneered creation of the brand sponsor-led, multi-artist, broadcast entertainment platforms, such as T in the Park and V Festival.

Becky Artmonsky
Co-Founder


Becky is an expert in the areas of entertainment, financing and development of branded content funding models. Paul and Becky co-founded Apollo BC in December 2015.

Sam Smith
General Manager


Sam is former MD of FITCH, the world’s leading brand and retail consultancy. Sam is a proven and highly experienced agency executive with board level pedigree and major account management expertise.

Steve Cumming
Director of Global Sponsorship


Steve is an expert in brand partnerships within global sports and entertainment platforms. He has held senior brand and commercial roles at Chelsea FC, Carlsberg, Diageo and Coca-Cola. Steve has a unique track record of success in the asset and sponsorship world, aligning brands with their consumers’ passion points to deepen consumer engagement and deliver real commercial results.